I want people to fall in love with the ocean

by sharing those inaccessible worlds from the deep blue and shining a light into those hidden corners we make our world much bigger and awesome


Marine science is beautiful. We share ocean stories and the science behind our collections to spread ocean literacy and inspire you.

Science Outreach

Gachon Collection

Find out more about the Gachon Collection and the science behind it.

Flora Collection

Find out more about the Flora Collection and the science behind it.

RAE Collection

Find out more about the RAE Capsule Collection and the initiative behind it.

Why the oceans and why marine science?

We live on a blue planet. Oceans are beautiful and fascinating, with complex interconnected systems, extraordinary life forms and gorgeous beaches to walk and enjoy. But our seas are changing, current environmental issues including climate change, marine pollution and overfishing, just to name a few, are placing enormous pressure on our marine environment.

Marine science is an interdisciplinary field of study of the oceans, its life forms, ecosystems, physical and chemical properties; covering a wide range of specialities in an interconnected manner. Coastal areas are some of the most populated places on Earth, our seas provide us with food, a sense of place and belonging and many other resources that help advance humanity. The oceans also interact with the moon and the whole planet Earth – tidal movements are affected by the moon’s gravitational pull and friction on the earth crust.


Moreover, the oceans help shape our climate through ocean currents and winds transferring heat from the equator to the poles, the oceans have the capacity to buffer the effects of global warming by absorbing some of the CO2 from the atmosphere, to a detrimental effect of course, since it can make our oceans more acidic and warmer leading to ocean acidification and coral reefs bleaching events.

Did you know there are ecosystems in the deep-sea near the middle ocean ridges that function independently from the sun? Their energy sources are hydrothermal vents and its chemical soup providing energy to bacteria and other microorganisms which are then eaten by other organisms or taken in symbiosis to form unusual partnerships. These are extremophiles, an ideal place to study how life may have begun on Earth and even how life may exist in the first place and thrive in other worlds out there in space.

Some people may think that Crùbag is too niche – niche is good and we are certainly focused on our majestic oceans, but we don’t believe that this is the case. We live on a blue planet, most of us love the sea and the oceans matter to all of us in many ways, some of which are completely unexpected.


These are stories worth telling. There is so much beauty, power and inspiration in the sea and there are so many untold stories. We go beyond the typical nautical style or coastal motives, we go deeper and further to those recondite corners of the oceans.

Crùbag was founded by Jessica Giannotti in Dec 2013 after completing her studies in marine science. She uses her background in this field as well as her skills in the creative industries to design and develop products and tell the story behind the inspiration. With a studio in the old teaching lab at the Scottish Marine Institute on the beautiful west coast of Scotland, Crùbag draws constant inspiration from its setting.

We donate 5% or more of our profits to the scientific institutions that collaborate with us, supporting continued research and providing a much needed additional source of funding for ocean sciences. We use our profits to support knowledge-based development and marine conservation. We are on a mission to spread ocean literacy, environmental education and contribute towards the understanding of the relationship between us people and the sea.

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